Concentration in Marketing

Marketing is an essential part of any organization. It addresses the design and implementation of programs that create, build and sustain value for a firm’s customers and captures a portion of that value for the firm. Recognized as one of the top ten graduate marketing programs in the country (U.S. News & World Report 2009), this is a popular area of study at McCombs. Approximately 20 percent of Texas MBA graduates choose a career in marketing. McCombs offers four focused areas of concentration in marketing:

• Marketing (General - see requirements below)
• Brand and Product Management
• High Technology Marketing
• Marketing Analytics and Consulting

Resources & Experiential Opportunities:

• CCIMS Marketing Fellows: Gives select marketing-focused MBA students the opportunity to develop their marketing acumen and management skills through a combination of focused curriculum and consulting projects.
• Graduate Marketing Network: Flagship marketing student organization providing you with the tools and resources to connect you to your marketing interests.
• "Hot Seat" Marketing Challenge: Annual one-night case competition challenging you to apply classroom frameworks to a real-world situation and present your findings and recommendations to a panel of judges comprised of marketing professionals.

Sample of Recruiters in Marketing

Curriculum Requirements (for general Marketing concentration)
Students choose 5 courses with the MKT prefix.
MKT 382 Marketing Channels
MKT 382 Integrated Marketing Communications
MKT 382 Pricing Channels
MKT 382 Brand Management
MKT 382 New Product Development
MKT 382 Consumer Behavior
MKT 382 Market Research
MKT 382.4 Strategic Marketing
MKT 382 Marketing Analysis and Decision Making
MKT 382 Marketing and Customer Insight Practicum
MKT 382 Customer Strategy
MKT 382 Invisible Global Marketing
MKT 382 Business Ethics & Social Responsibility
MAN 385 Management & Marketing in the Global Arena

Total credit hours: 15

Faculty
Linda Gerber