Concentration in Marketing Analytics and Consulting

The marketing analytics track aims to provide the knowledge and skills that drive success in today’s rapidly evolving, data-focused business environment. You will gain hands-on exposure to advanced marketing data analytical tools and frameworks with a firm grounding in the essentials of strategic marketing. This track is ideal for students seeking to pursue careers in marketing research and customer insights as well as in marketing consulting.

Curriculum Requirements
MKT 282 - Analysis of Markets (flexible-core)
MKT 382 - Strategic Marketing

Data Analysis – choose one course from the list below:
MKT 382 - Data Mining
MKT 382 - Marketing Analysis & Decision Making in an Information Age
MKT 382 - Marketing Information and Analysis
MKT 382 - Advanced Marketing Management

Understanding Customers – choose one course from the list below:
MKT 382 - Consumer Behavior
MKT 382 - Customer Insight
MKT 382 - Customer Strategy

Marketing Mix – choose one course from the list below:
MKT 382 - Integrated Marketing Communications
MKT 382 - Pricing and Channels
MKT 382 - New Product Design and Marketing

Recommended Electives:
LEB 380 - Law for Entrepreneurs
MAN 385 - Management Consulting
MKT 382 - Marketing Consulting Practicum
MKT 382 - Business Ethics & Social Responsibility
MAN 385 - Corporate Governance
IB 395 - Global Strategy and Marketing

Total credit hours: 17

Faculty Contact: Dr. Susan Broniarczyk